Be prepared for the critical question and master the challenge by understanding what it really takes to succeed in a law firm; and then learn the skill set to do it. Initiate your career plan NOW.
1.
Brand. First, you have to compete for clients on uniqueness, and that uniqueness must deliver something of value. Far too many lawyers—and even law firms—try to compete on the same narrow dimensions—and by doing so fail to adequately differentiate them selves from the competition.
Instead distinguish yourself by developing a personal brand, presenting yourself as something more than merely an intellectual asset or a creative problem-solver.
2.
Business. Second, use your individual "brand" to support your networking endeavors, and attract clients and generate business. With the right brand, it's easier than you think!
3.
Leadership. Third, you must have the mindset of a leader, and manage yourself and your relationships using the tools of leadership. This is crucial to your ultimate success. The most successful lawyers (those very few!) understand the subtleties of leadership—and it will probably surprise you what it's all about!
Juggling the Big 3 shows you how to grasp each of these goals—brand, business, and leadership—with the deftness of a master juggler, to the point that the skills become automatic and ingrained. They will simply be who you are—all the time, whatever the situation.
But before you can accomplish these three goals, you must first acquire the awareness and skills that will enable you to do so. These are the AWARENESS BUILDING BLOCKS that are the secret to the success of most great achievers. Learn more...
“Mastery of these three critical components—brand, business, and leadership—makes the difference between just being a technically talented lawyer and creating a rewarding legal practice. This book is essential for any lawyer aspiring to build a satisfying and successful legal career.”
Dr. Jim Hever Head of the Client Development Centre Addleshaw Goddard
