So, what will it take to make you a successful and fulfilled private practice lawyer?
Superior intelligence? Academic supremacy? Legal talent? Expertise? Hard work? Stunning credentials?
Surprisingly, these things (even a combination of all of them) will not guarantee success and are merely a narrow slice of your future outcome. This reality can be harsh-especially, if you've studied hard, worked long hours, and excelled at the technical aspects of the law.
What can be more shocking (if not unbelievable) is that if you are a high-performing, high billing associate who is praised, recognized, and financially rewarded for your achievements, you may be working from an undermining insular focus.
What will be your answer at that critical moment of partnership consideration (or in today's economy, the point your firm decides it must let lawyers go) when you are asked:
"What business have you built up personally"?
Juggling the Big 3 shows you how to be prepared with your own client business and avoid these career catastrophic answers. (If you believe any of these answers to be career enabling, then you need to read Chapter One and discover where they can lead you—the Valley of Death! Don’t mistakenly endure that path. The earlier you understand its risks (and take initiative to outsmart its perils) the more successful you will be.)
“Mastery of these three critical components—brand, business, and leadership—makes the difference between just being a technically talented lawyer and creating a rewarding legal practice. This book is essential for any lawyer aspiring to build a satisfying and successful legal career.”
Dr. Jim Hever Head of the Client Development Centre Addleshaw Goddard
