The challenge is to avoid getting caught up in the typical fast-paced, high-stress treadmill that encourages lawyers to focus on immediate tasks and lose sight of the long term.
How often do you sit back and analyze your business goals and assess what you do daily to make them happen? If you're like most lawyers, it's "Well, now and then; not often enough; not even every week, if I'm honest…" Yet to attain success in today's competitive legal market, you have to make progress on your goals every day.
Bear in mind that the true goal is not just making partner (assuming that's your goal) but successfully sustaining and growing yourself in that position. (Partnership is no longer tenured!) And even if partnership is not your goal, in today's market, advancing in your career (whatever your future aspirations) requires more than being a great lawyer—at some point (either to remain in your firm or to move on) you'll need more than that—much more!
The reality is that it's up to YOU to take the initiative for your future.
“Mastery of these three critical components—brand, business, and leadership—makes the difference between just being a technically talented lawyer and creating a rewarding legal practice. This book is essential for any lawyer aspiring to build a satisfying and successful legal career.”
Dr. Jim Hever Head of the Client Development Centre Addleshaw Goddard
