 The AWARENESS BUILDING BLOCKS lay a secure foundation for a superior personal brand. Granted, you're already communicating a brand—every time you interface with other people—email, voicemail, and every pointless meeting included! Not to mention that after work drink with your colleagues. But ask yourself: - Am I consistently communicating the brand I really want to project, a brand that makes me superior? (The wrong brand can cost you respect, relationships and career progression.)
- Am I consistently communicating the brand that helps me compete on uniqueness? (You want to communicate your distinct value, not the things pitched by most lawyers—technical expertise, depth of experience, and breadth of capability. Of course, these things matter but they probably won't distinguish you from your closest competitors. You need a brand that exploits what makes you unique!)
- Am I consistently communicating the brand that authentically represents me? (This will feed into your natural passions, which other people respond to, fostering trust.)
By following the steps laid out in Juggling the Big 3 you will create an authentic, distinct, and superior brand that is consistent, compelling, and memorable.
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 “Mastery of these three critical components—brand, business, and leadership—makes the difference between just being a technically talented lawyer and creating a rewarding legal practice. This book is essential for any lawyer aspiring to build a satisfying and successful legal career.”
Dr. Jim Hever
Head of the Client Development Centre
Addleshaw Goddard
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